Founded in 1926, Swift is the oldest existing American, family-owned & operated, optical company spanning three generations.The President, Alison C. Swift, is the granddaughter of founder, Robert W. Swift.
Alison served as the National Sales & Marketing Manager for Swift's microscope division for 11 years prior to becoming Swift's first female President and CEO. Ms. Swift is committed to preserving the legacy that her forefathers have created, while leading the company into some new directions.Some immediate changes that have resulted from Alison's leadership are a new DBA of Swift Optics, consolidation of Swift's operations in San Jose and Swift's new status as a Woman-Owned Business.
Swift has been in the business of developing and importing quality optical products since 1926, when the first roof prism binoculars were imported from Germany. Since then, Swift has added spotting scopes, telescopes, specialty optics, riflescopes and weather instruments to there family of optical products.